Mom's Choice Award

The Mom’s Choice Awards® (MCA) evaluates products and services created for children and families. The program is globally recognized for establishing the benchmark of excellence in family-friendly media, products and services. The organization is based in the United States and has reviewed thousands of entries from more than 18 countries.

Around the world, parents, educators, retailers and members of the media look for the MCA mother-and-child Honoring Excellence seal of approval when selecting quality products and services for children and families.  An esteemed panel of judges includes education, media and other experts as well as parents, children, librarians, performing artists, producers, medical and business professionals, authors, scientists and others. 

The MCA judges are bound by a strict code of ethics which ensures expert and objective analysis free from any manufacturer association. The evaluation process uses a propriety methodology in which entries are scored on a number of elements including production quality, design, educational value, entertainment value, originality, appeal and cost. Each entry is judged on its own merit. Judges are especially interested in products that help families grow emotionally, physically and spiritually; are morally sound and promote good will; and are inspirational and uplifting.

Once the evaluations are complete, all products submitted for consideration are donated to schools, libraries, hospitals and charities.

Learn more and see a directory of winners here...

Award Winners